At Sand Lake Merchant, you’re a part of something.
We are a curated collection of entrepreneurs — bringing our parts, products, and people together to brighten our community. We create unique experiences for our fellow community members through our welcoming meeting place featuring local entrepreneurs and artisan products.
We promise to honor history by providing locally-sourced products and services unique to our community
At Sand Lake Merchant, we value…
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We welcome all individuals to lasting connections and build community.
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We unite creative minds and shatter limits.
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Sand Lake Merchant creates the space for business owners and community members to come together.
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We lead with our hearts and act with empathy toward our neighbors.
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At Sand Lake Merchant, we empower individuals to courageously live out their dreams and manifest their highest potential.
Amanda Goyer
curator of people, places, products
Amanda Goyer is an emerging entrepreneur, owner, and curator at her new business venture, Sand Lake Merchant in Averill Park, New York. After spending a decade in the financial services industry, Goyer made a career pivot and is currently in the process of renovating a historic 1830s building where Sand Lake Merchant will operate as a mercantile, café, and community gathering space set to open in 2023. Prior to this new venture, Goyer was KeyBank’s Corporate Responsibility Officer leading community engagement throughout the Capital Region and Central New York Markets with a specific focus on providing financial services for unbanked and underbanked populations. Before her role at KeyBank, Amanda held the role of Director of Community Engagement at CAP COM Federal Credit Union, where she led the Credit Union’s Foundation, Public Relations, Business Development, and School Banking programs.
Amanda is a strategic relationship builder who fosters partnerships that innovate and inspire excellence within the community. Part of that work involves her volunteer service on a variety of nonprofit Boards and committees. Currently, Amanda is the Chair of the Women’s Employment and Resource Center of the Capital Region (WERC), where she strives to help women reenter the workforce. Amanda is also an active member of the Board of Directors of IPH, previously known as the Interfaith Partnership for the Homeless. Goyer previously held the role of Chair of the Capital Region Chamber’s Women’s Business Council and is passionate about uplifting and empowering women in business.
As a recognized leader within her companies and the community, Goyer has been the recipient of several awards, including Albany Business Review’s 40 Under 40 in 2021, KeyBank’s Top Talent Award in 2020, and CAP COM Federal Credit Union’s Leader of the Year Award in 2018.
Amanda is a native of the Capital Region, where she lives with her husband Chris, and their two sons, Roen (7) and Noah (4). She graduated from Stonehill College in Easton, MA, in 2011 with her bachelor’s degree in liberal arts. In her free time, Amanda loves to travel and spend time at Lake George with family and friends.
Amanda’s Recommendations
No. 1 Wine Pick
Any Chardonnay or Cabernet Sauvignon recommendation from Heller's SS&P Wine & Liquor Warehouse
Go-To Gelato Flavor
Pistachio — No wonder it is a regular in the Sand Lake Merchant lineup!
Best Gift for a Host
A thoughtfully curated gift basket of locally-made goods
Favorite Inspirational Quote
People will forget what you said, people will forget what you did, but people will never forget the way you made them feel. — Maya Angelou
