Beautiful Spaces for Everyday Living
Our Approach
We create homes that feel personal, welcoming, functional, and deeply lived in. Rather than following trends or creating one-size-fits-all spaces, we begin by understanding you: how you gather, recharge, work, celebrate, and move through your home each day.
From there, we thoughtfully design and organize spaces that reflect your lifestyle, aesthetic, routines, and the feeling you want to experience when you walk through the door. Whether we’re transforming a room, simplifying systems, styling existing pieces, or managing a larger home project, our goal is always the same: to create spaces that feel elevated, intentional, and easier to live in.
About Us
Sand Lake Merchant Styling & Design was founded by longtime friends Amanda Goyer and Paige Rueckert, who combined their shared passion for intentional living, meaningful design, and organization to create a business centered around people first. After meeting through their corporate careers, Amanda and Paige quickly bonded over their love for transforming spaces and helping others create homes that feel both functional and deeply personal. As busy professionals with families themselves, they understand firsthand how important it is to have a space that not only functions well, but also feels its absolute best, supporting everyday life while creating comfort, calm, and joy. Their collaborative approach blends thoughtful design, organization, empathy, and energy to create spaces that truly work for the people living in them.
Amanda, owner of Sand Lake Merchant and Lake Bound Bookstore, lives in West Sand Lake with her husband Chris, their two boys, two puppies, and a turtle. Paige resides in Colonie with her partner Nick and their handsome Golden Retriever, Leo. Long before launching their business together, both Amanda and Paige were redesigning bedrooms, styling spaces, and organizing homes from a young age, naturally drawn to creating environments that bring comfort, peace, and joy. Today, their enthusiasm, professionalism, and genuine care for others shine through in every project they take on, making Sand Lake Merchant Styling & Design a true reflection of who they are and what they love most.
personal.
welcoming.
functional.
elevated.
intentional.
personal. welcoming. functional. elevated. intentional.
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Flexible 60-minute video sessions designed to provide personalized design guidance from anywhere. Whether you need help with layouts, product selections, styling ideas, or design decisions, we offer expert recommendations tailored to your space.
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Curated visual concepts designed to bring clarity and direction to your space. We combine color palettes, textures, furniture, and décor inspiration to create a cohesive vision that aligns with your tastes and lifestyle.
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A collaborative refresh for clients looking to make the most of what they already have. We help rearrange furniture, style décor, and refine spaces to create a more polished and functional home without starting from scratch.
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A comprehensive design experience that transforms your space from concept to completion. From furniture and lighting selections to styling details and sourcing support, we create intentional spaces that feel elevated, functional, and personal. We also coordinate and project-manage with contractors and installers throughout the process to seamlessly bring your vision to life.
DESIGN
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Flexible 60-minute video sessions designed to provide personalized organization guidance from anywhere. Whether you need help tackling clutter, creating functional systems, reviewing storage solutions, or planning an organization project, we offer practical recommendations tailored to your space, routines, and goals.
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Customized organization solutions designed to simplify everyday living. From closets and pantries to playrooms and garages, we create functional systems that are tailored to your lifestyle.
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Hands-on support to help you reduce overwhelm and create more intentional spaces. We guide you through editing your belongings, simplifying your home, and developing manageable systems that feel sustainable in the long term.
ORGANIZATION
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Festive styling services designed to make your home or business feel warm, elevated, and holiday-ready. Whether incorporating existing décor or sourcing new pieces, we create thoughtfully styled seasonal spaces without the stress.
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When the season ends, we handle the takedown, organization, and storage of your holiday décor so everything is neatly packed, labeled, and ready for an easier setup next year.
SEASONAL
Investment Considerations
Design & Organization services are customized to the scope and complexity of each project.
Consultations begin at $175, and full-service projects begin at $3,000.
Furniture, materials, contractor costs, procurement, organizational products, and storage solutions are billed separately unless otherwise outlined in the project proposal.
The initial consultation fee may be applied toward a booked project.
Discover Our Work
Let’s Create a Home That Feels Like You
Whether you’re refreshing a single room, transforming your entire home, or creating more order and ease in your everyday spaces, our goal is always the same: to design environments that feel beautiful, functional, personal, and deeply supportive of the people who live within them.